Connected Britain is one of the biggest connectivity events, with up to 5,000 attendees, over 350 exhibitors, and a larger venue than in previous years. In recent years, Internet Service Providers made fast decisions to roll out connectivity quickly. Today, however, ISPs are adopting a more careful approach. They prioritize their investments’ quality and long-term viability over short-term gains. Conversations now revolve around multi-year plans and interoperability, indicating a more strategic perspective on connectivity.