You’ve been working at Genexis for more than 10 years, how have things changed during this period?
For the last 10 years, Genexis has grown organically and via acquisitions, expanding to new markets, developing new products being a true FTTH driving force vendor in Europe.
When I started in 2012, Genexis had just acquired the CPE business unit of PacketFront, strengthening its position in the Nordics. That was the year when Genexis Sweden office officially opened and where I have been located taking care of sales and business development activities for the markets of Norway, Finland and Eastern Europe.
In 2018, Genexis joined forces with Inteno group, expanding its product offering to WiFi extenders, DSL gateways and Cloud management. As Inteno had branch offices in the markets of Norway and Finland, we gradually merged Genexis activities in these markets and I joined a sales team for the markets of Sweden and Baltics.
Today, I have a role of Senior Business Development Manager for the areas of Baltics and Poland as we believe that Poland is becoming a facilitator in FTTH adaptation in Europe. It has always been an exciting journey with a culture of shared values and striving for success. On a personal side, I have become a mother of 2 children since I started at Genexis. I have grown family wise as well.
How did you get started in the industry?
I would say I appeared in the right place at the right time. In 2005, I started my first job at a telecom service provider in Minsk, where I am originally from. At the same time, I was also studying at the university to become a specialist in International Economic Relations and Foreign Language Interpreter. At that time, I could never imagine my future job would be connected to the fiber optics industry.
In 2008, I moved to Sweden to finish master’s in business administration and joined Genexis Stockholm office in 2012, for a role of sales manager with a focus on Eastern European markets.
Being in the industry for more than 13 years, I still see the importance of encouraging women to try and explore the telecom and technical branch that has many opportunities to offer as an industry of the future.