Your role within Genexis
Following the growth of our organisation, Genexis is seeking an enthusiastic Product Marketing Manager (B2B) with technical affinity. In this role you will act as a liaison and carry out tasks for Product Management and Sales in our European playfield. Together with Marketing you will also be the driving force behind events and tradeshows. This position will be located in Eindhoven, our headquarters in The Netherlands.
Your Responsibilities Include
- Develop go-to-market strategies with relevant figures and product data for our outlined European product market combinations, ensuring alignment with all key stakeholders within the company.
- Build compelling messaging by:
- partnering with Product Management and Sales to develop and execute comprehensive and integrated marketing plans including a challenging price policy
- deliver the appropriate tools and materials to support internal and external marketing executions for the European market (advertisements, stand design, presentations, newsletters and product related web content)
- Understand the FTTH market and have the ability to internalize our technical product strategy and synthesize it into partner-facing, relevant value propositions and content.
- Generate ideas for all related marketing activities and drive them to completion by involving relevant (internal) stakeholders.
- Support in organizing international trade shows and client events.
- Set up and manage strategic partnerships and associated activities and funding.
- Provide cross-functional feedback and plan executions between Development, Product Management, Marketing and Sales.
Your Experience & Skills
- Fluent in English with a hands-on mentality.
- Masters degree in Marketing or equivalent and 3-5 years of experience in B2B (product) marketing, preferably in the technology sector.
- Experience in creating and maintaining product marketing materials including commercial product documentation and competition analyses.
- Ability to balance workload, handle cross-department communication and make informed decisions to grow with the business.
- Need to be self-motivated, should be able to make independent decisions and provide recommendations to Development and Product Management.
- Having experience in design work for the to be created outputs is considered to be an advantage.
What we offer you
A challenging Product Marketing role in a dynamic, multicultural environment together with a no-nonsense corporate culture, market conform compensation and attractive benefits.
Do you have a question regarding this vacancy?Contact our HR manager Ans Vogels at 040 747 0247 or send her an email at email@example.com
“Genexis provides me autonomy to make business decisions”
As sales manager BeNeLux and UK, I have the opportunity to initiate and maintain long-term relationships with both clients and industry partners on an autonomous level. Genexis gives me the opportunity to make business decisions independently and to explore opportunities to further expand our market.
Thank you for your application, we will be in touch with you soon.